I loved how today Obama put in his speech how McCain's robocalls are even "below the standards of negative campaigning of Governor Palin, which isn't easy to do" or something like that.
Taking the initiative like this does a couple of things: it gets the media's attention and shows Obama playing offense; it focuses the media on the robocalls and negative campaigning of McCain in a catchy way; every minute the media shows that clip it is not talking about Ayers or any of the things McCain wants to talk about.
In 04 and 00, I do not remember Gore or Kerry being this good at driving the media narrative. It always was the Republicans attacking and the Democrats defending. But when you hear Obama talk or you watch Keith Olbermann or Roland Martin lay into McCain and Palin, there is a confidence and aggressiveness that is heartening to see. Another good one was when Obama's adviser Robert Gibbs went on Hannity and just totally turned the tables on him by bringing up his past anti-semitic guests. He was totally calm and unflappable. Obama seems to have lent the entire liberal movement his sense of easy confidence and smart aggressiveness.
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