The Title is Yours

I thought this was an interesting thought from Ezra Klein... maybe I should let Laura know about this.

I've always thought that the next frontier in vanity industries should be commissioned biographies. Someone should set up a company employing out-of-work, or in-school, writers, and charge $30-$40,000 for beautifully bound, broadly positive, built-to-order biographies. They can even include some pictures. That way, you not only live forever, but get to control your story after you're gone. It's the perfect gift for the man who has everything but literal immortality.